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International Marketing Management

Text and Cases

Given the need for Indian managers to be fully aware of the issues related to International Marketing, this has emerged as a major study area over the last few years. It constitutes an integral part of the syllabi in most reputed business schools. International Marketing Management: Text and Cases attempts to make learning the nuances of the subject easy from the students` viewpoint. Some of its key features are: - An analysis of international trade, economic free trade zones, embargoes on exports, and the tariff and non-tariff barriers that companies face - The role of international organisations under the aegis of the United Nations in international marketing - The systems and the forms used in international marketing in India - A focus on the importance of stakeholders of a company for corporate survival - Highly developed and class-tested management games The interactive management games and carefully selected case studies provide hands-on corporate experience to students, making the book invaluable for those pursuing MBA, BBA and MIB programmes. It would also be of interest to corporate marketing heads and others in the field of marketing.

AIMS AND OUTCOMES OF THE CHAPTER Once a firm has completed its
marketing research and decided about the product(s) it wants to introduce in the
market, having selected the niche market, the firm needs to ensure that its
customers ...

International Marketing

Text and Cases

1 .2 Exports Turnover of Birla Tyres Source: website http://www.birlatyre.com/
Global/Worldwide Marketing Company The focus will be on allocating company
resources globally without segmentation of the corporate into domestic country ...

TOTAL QUALITY MANAGEMENT

TEXT AND CASES

Providing accessible coverage of the basics and practical aspects of total quality management, this book is intended for students of management and engineering. The text adopts a realistic approach to the teaching of the subject with the principal focus on the philosophy of total quality management and its role in today’s world of fierce business competition. Discusses the mechanism of quality control, quality assurance and different types of quality control tools and their usage. Features the Japanese management philosophy, quality awards and standards. Presents the differences between total quality management and business process re-engineering and approaches to integrate them. Describes the various aspects of benchmarking, capability maturity model and customer relationship management.

Cp, is also a convenient and effective method of specifying supplier quality, better
than the old 1% and 2% acceptable quality levels (AQLs) or even the newer and
lower defect levels expressed in parts per million (ppm). Design centre (D) — X ...

Strategic Management from an Islamic Perspective

Text and Cases

Fascinating insights into modern strategic management from an Islamic perspective While strategic management is a cornerstone of any MBA program, it's almost always taught from conventional theories and typically American case studies. This book takes those traditional theories and interprets them from an Islamic perspective using more international case studies. Though primarily intended as a textbook for business students, the book is also extremely useful for any Muslim business leaders who want to transform their businesses while complying with Shariah, with a particular focus on developing corporate cultures and structures in sync with Islamic values. Offers a critical review of conventional strategic management theory, suggesting more effective alternatives based on a combination of conventional and Islamic theories Includes international case studies, each with a particularly Islamic angle Written by a successful author team that has written extensively on the subject of business management from an Islamic perspective

Secretary of the Chartered Institute of Marketing, Malaysia (CIMM) for five years.
He sits on company boards and is the editor in chief of the biannual Malaysian
Management Review. About the Contributors Professor Azhar Kazmi is currently
a ...

Contract Law:

Text and Cases

Contract Law is a blend of key cases supported by comprehensive academic commentary. The book helps students develop the core legal skills that will see them through their law degree and into professional practice.

Contract Law is a blend of key cases supported by comprehensive academic commentary. The book helps students develop the core legal skills that will see them through their law degree and into professional practice.

Operations Strategies for Competitive Advantage

Text and Cases

Customers know they are listened to when they see visible, measurable
improvements in quality or cost that are the result of ... voice must be made to
permeate all activities that are involved in designing, testing, and manufacturing
the product.