
BSS: FAQs on Marketing
Answers and advice by the guru of marketing
FAQs on Marketing distills the essence of Philip Kotler’s decades of experience into an eminently readable question-and-answer format. The author draws on the thousands of questions he has been asked over the years, such as: • What are the biggest challenges marketers face today? • What skills do marketing managers need to be successful? • What metrics can companies use to judge marketing performance? • How are globalization and new technology affecting the role of marketing? • What will the marketing department of the future look like? This landmark bestseller takes the reader inside the mind of a marketing genius. The penetrating insights and practical-minded guidance that it provides will be valued by marketing professionals, academics and general readers alike.
- ISBN 13 : 9814408689
- ISBN 10 : 9789814408684
- Judul : BSS: FAQs on Marketing
- Sub Judul : Answers and advice by the guru of marketing
- Pengarang : Phillip Kotler,
- Kategori : Business & Economics
- Penerbit : Marshall Cavendish International Asia Pte Ltd
- Bahasa : en
- Tahun : 2012
- Halaman : 192
- Halaman : 192
- Google Book : https://play.google.com/store/books/details?id=0fGIAAAAQBAJ&source=gbs_api
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Ketersediaan :
FAQs on Marketing distills the essence of Philip Kotler’s decades of experience into an eminently readable question-and-answer format.