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Marketing

An Introduction

This best-selling, brief text introduces marketing through the lens of creating value for customers. Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value-creating it and capturing it-drives every effective marketing strategy. The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.

The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.

Solid-State Physics

An Introduction to Principles of Materials Science

This new edition of the well-received introduction to solid-state physics provides a comprehensive overview of the basic theoretical and experimental concepts of materials science. Experimental aspects and laboratory details are highlighted in separate panels that enrich text and emphasize recent developments. Notably, new material in the third edition includes sections on important new devices, aspects of non- periodic structures of matter, phase transitions, defects, superconductors and nanostructures. Students will benefit significantly from solving the exercises given at the end of each chapter. This book is intended for university students in physics, materials science and electrical engineering. It has been thoroughly updated to maintain its relevance and usefulness to students and professionals.

An Introduction to Principles of Materials Science Harald Ibach, Hans Lüth.
experimental proof of the existence of such states has not yet been found. Triplet
pairs have however been found in liquid 3He. At low temperatures this system ...

Solid-State Spectroscopy

An Introduction

This text is an introductory compilation of basic concepts, methods and applications in the field of spectroscopy. It discusses new radiation sources such as lasers and synchrotrons and describes the linear response together with the basic principles and the technical background for various scattering experiments.

In the present chapter we review first some details about the quantummechanical
description of optical absorption and then apply this formalism to absorption in
systems with extended states such as semiconductors and to systems with ...

Solid State Theory

An Introduction

"Solid-State Theory - An Introduction" is a textbook for graduate students of physics and material sciences. Whilst covering the traditional topics of older textbooks, it also takes up new developments in theoretical concepts and materials that are connected with such breakthroughs as the quantum-Hall effects, the high-Tc superconductors, and the low-dimensional systems realized in solids. Thus besides providing the fundamental concepts to describe the physics of the electrons and ions comprising the solid, including their interactions, the book casts a bridge to the experimental facts and gives the reader an excellent insight into current research fields. A compilation of problems makes the book especially valuable to both students and teachers.

The advent of quantum mechanics in the early twentieth century has
fundamentally improved our understanding of the physics of matter in general
and of the solid state in particular. Consisting of a very large number of atoms,
solids exhibit a ...

E-Commerce

An Introduction

The growth of the Internet continues to influence our lives and businesses. Irrespective of their type and size, all firms and organizations are rethinking their strategies and operations. An increasing number of businesses are using e-commerce to gain competitive advantage. However, doing e-commerce is complex and requires understanding a vast array of topics. This book provides coverage of essential topics in E-commerce i.e. technology infrastructure, building blocks of e-commerce, online marketing, online payment systems, online business models, online business environment issues, website usability, e-commerce strategy, mobile commerce, and e-CRM/e-SCM. Compared with available texts on e-commerce, the perspective of this book is global e-commerce. The book is written in simple language, provides up-to-date coverage of material and associated research, and filled with examples to support material presented. This book is useful for undergrad and graduate students, professionals, and anyone looking to gain a solid foundation to continue their learning of dynamic e-commerce environment.

This book is useful for undergrad and graduate students, professionals, and anyone looking to gain a solid foundation to continue their learning of dynamic e-commerce environment.

Sociolinguistics

An Introduction to Language and Society

This is a classic book on a fascinating subject. Peter Trudgill examines the close link between language and society and the many factors that influence the way we speak. These range from gender, environment, age, race, class, region and politics. Trudgill's book surveys languages and societies from all over the world drawing on examples from Afrikaans to Yiddish. He has added a fascinating chapter on the development of a language as a result of a non-native speaker's use of it. Compelling and authoritative, this new edition of a bestselling book is set to redraw the boundaries of the study of sociolinguistics.

This is a classic book on a fascinating subject. Peter Trudgill examines the close link between language and society and the many factors that influence the way we speak.

Qualitative Data

An Introduction to Coding and Analysis

In many arenas the debate is raging over the nature of sexual orientation. Queer Words, Queer Images addresses this debate, but with a difference, arguing that homosexuality has become an issue precisely because of the way in which we discuss, debate, and communicate about the concept and experience of homosexuality. The debate over homosexuality is fundamentally an issue of communication--as we can see by the recent controversy over gays in the military. This controversy, termed by one gay man as the annoying habit of heterosexual men to overestimate their own attractiveness, has been debated in communication-sensitive terms, such as morale and discipline. The twenty chapters address such subjects as gay political language, homosexuality and AIDS on prime-time television, the politics of male homosexuality in young adult fiction, the identification of female athleticism with lesbianism, the politics of identity in the works of Edmund White, and coming out strategies. This is must reading for students of communication practices and theory, and for everyone interested in human sexuality. Contributing to the book are: James Chesebro (Indiana State), James Darsey (Ohio State), Joseph A. Devito (Hunter College, CUNY), Timothy Edgar (Purdue), Mary Anne Fitzpatrick (Wisconsin, Madison), Karen A. Foss (Humboldt State), Kirk Fuoss (St. Lawrence), Larry Gross (Pennsylvania), Darlene Hantzis (Indiana State), Fred E. Jandt (California State, San Bernardino), Mercilee Jenkins (San Francisco State), Valerie Lehr (St. Lawrence), Lynn C. Miller (Texas, Austin), Marguerite Moritz (Colorado, Boulder), Fred L. Myrick (Spring Hill), Emile Netzhammer (Buffalo State), Elenie Opffer, Dorothy S. Painter (Ohio State), Karen Peper (Michigan), Nicholas F. Radel (Furman), R. Jeffrey Ringer (St. Cloud State), Scott Shamp (Georgia), Paul Siegel (Gallaudet), Jacqueline Taylor (Depaul), Julia T. Wood (North Carolina, Chapel Hill).

The data analyses that you have learned to do by hand can also be done with a
computer program called a qualitative data analysis program, or a QDA program
for short. In this appendix we are going to explain how. It is helpful to begin with a
few general remarks about the use of computers in qualitative data analysis.
When we introduce students to this topic, they often respond with "Great! Now I
can just plug my transcripts into the program and it will do the analysis for me."
Naturally ...