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The Handbook of International Marketing Communications

This text meets the needs of modern marketers by equipping them with specialised marketing communications skills at an international level.

This text meets the needs of modern marketers by equipping them with specialised marketing communications skills at an international level.

Sociopolitical Aspects of International Marketing

Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical international marketing issues, international marketing strategies, and special international marketing topics. Within this framework, experts examine the impact of two major environmental factors, namely the social and political conditions, on international companies to adopt corresponding marketing techniques and practices in different international markets. They also explore how specific details of a country, such as income level, cultural attributes, consumer characteristics, laws, and politics, influence the market potential of international firms and thus the scale of the company operations. Indispensable reading for scholars, economists, and business people who are interested in marketing on a global scale.

Focuses on four of the most significant forces with which companies must deal on an international level macro international marketing issues, sociopolitical international marketing issues, international marketing strategies, and special ...

Daftar skripsi mahasiswa Universitas Cenderawasih

koleksi UPT Perpustakaan Universitas Cenderawasih Jayapura

The Securities Journal

Indonesia Proving Good Investment STATUS OF PT BAH ANA'S INVESTEE
COMPANIES AS AT JUNE 1989 mm^m 3 ... VENTURE CAPITAL By Kathleen Ng
Venture capital has begun to assume a significant role in Indonesia's economic ...

Journal of Southeast Asia Business

Many Indonesian's view the current state of Vietnam's economy as parallel to the
state of Indonesia's economy 30 years ago, so believe they know the appropriate
strategies for launching successful trade and investment ventures in ...