Sebanyak 37 item atau buku ditemukan

Marketing

An Introduction

This best-selling, brief text introduces marketing through the lens of creating value for customers. Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value-creating it and capturing it-drives every effective marketing strategy. The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.

The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.

Marketing Mix

Selected Chapters From: Principles of Marketing, Seventeenth Edition, Philip Kotler and Gary Armstrong

"Your lecturer has created this personalised textbook to support your studies ... it's just the bits your lecturer knows you need - nothing extra!"--Back cover.

Principles of Marketing

The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, "Principles of Marketing" tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.

The One-Minute Apologist

Essential Catholic Replies to Over Sixty Common Protestant Claims

If you're looking for solid Catholic answers to common Protestant challenges, but don't have lots of time, then reach for The One-Minute Apologist. Here renowned Catholic apologist Dave Armstrong (author of A Biblical Defense of Catholicism and The Catholic Verses) has assembled over sixty of the claims and arguments that Protestants (of all stripes) most frequently level against the Church. Drawing on a lifetime of study in Scripture, history, and the works of Catholic and Protestant theologians he delivers the essential Catholic replies to each claim, packaged for you in a compact and uniquely usable format. And since he's a convert from Evangelicalism, Armstrong presents these anti-Catholic claims with an insider's accuracy using the special terms, references, and follow-up arguments that you're mostly likely to hear in real-world encounters and responds to them in a way Protestants can understand and appreciate. The One-Minute Apologist is concise, but never superficial. It cites or quotes more than a thousand Scripture verses, along with the words of scores of saints and scholars including many respected Protestant sources. Packing centuries of learning and wisdom into just a few tightly structured pages, The One-Minute Apologist decisively refutes common Protestant claims. More accessible than thick theological tomes, more substantial than tracts, and better organized than other "quick answer" books, The One-Minute Apologist is the one source you'll find yourself turning to whenever you have the need to defend the Catholic Faith quickly, credibly, and well.

Essential Catholic Replies to Over Sixty Common Protestant Claims Dave
Armstrong. The One-Minute Apologist Scripture SCRIPTURE The Bible is the
only infallible source of.