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International Business

New Challenges, New Forms, New Perspectives

Provides an in-depth analysis of some of the most recent challenges for international businesses, such as corporate social responsibility and the phenomenon of outward foreign direct investment from China. Reflects on the new perspectives in international business by presenting the experience of successful business experts in the field.

The 38th Annual Conference of the Academy of International Business, United
Kingdom and Ireland (UKI) Chapter, was held at the University of Edinburgh
Business School on 14–16 April 2011. This book reflects the contributions to the
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