Sebanyak 21 item atau buku ditemukan

The Handbook of International Marketing Communications

This text meets the needs of modern marketers by equipping them with specialised marketing communications skills at an international level.

This text meets the needs of modern marketers by equipping them with specialised marketing communications skills at an international level.

The Linguistic Relationship Between Armenian and Greek

This book examines the evidence for a special relationship between Greek and Armenian within the Indo-European family. It contains important studies of the methods used to assess interrelationships within language families; the comparative reconstruction of Proto-Indo-European; the interpretation of Greek and Armenian texts; and the developments of the Greek and Armenian languages.

This book examines the evidence for a special relationship between Greek and Armenian within the Indo-European family.

The Sociolinguistics of Language

A companion to the author's Sociolinguistics of Society, this textbook examines the influence of social interaction in language use and discusses a variety of facts about language from the commonplace to the exotic.

The Sociolinguistics of Society

This is an introduction to those aspects of sociolinguistics broadly described as the sociology of language; the effect of language and dialect differences on society. Beginning with a general description of the social consequences of several languages being used in one society, Ralph Fasold moves on to discuss 'diglossia', the phenomena by which social functions are assigned to languages and dialects in a predictable manner. Other aspects of the subject covered here include social attitudes towards various languages and dialects, the social forces which influence multilingual people to use different language sin different situations, and wholesale shifts by social groups from one language to another (and the converse, retention of particular languages. The theory and practice of language planning, and the significance of language in education, are examined and explained. In addition, the book deals with qualitative and quantitative methods of analysing multilingualism and includes a helpful chapter on statistical techniques. Written by a leading sociolinguist and teacher, this textbook is a comprehensive and authoritative guide to the field. With the beginner in mind, the author writes in a clear, relaxed style, explaining current theories and giving many examples from all parts of the world. The second volume of this book, The Sociolinguistics of Language makes up the definitive introductory account of the subject for students throughout the world. This volume is the companion of The Sociolinguistics of Language. Together these books will make up a definitive introductory account of the subject for students throughout the world.

This volume is the companion of The Sociolinguistics of Language. Together these books will make up a definitive introductory account of the subject for students throughout the world.

Volume 56 of Journal of Social Issues

Journal of Social Issues, Promoting Environmentalism

This book focuses on the psychology, sociology, and public policy of global environmental issues. The goals of the book are * to describe the current state of the environment and environmentalism * to present new theories and research on environmental attitudes and behaviors * to explore obstacles and ethical considerations in promoting pro-environmental action

This book focuses on the psychology, sociology, and public policy of global environmental issues.

Industrial Economics

In this clear and concise text, Roger Clarke provides balanced and comprehensive coverage of the core topics in industrial economics. Industrial Economics concentrates on the development of analytic principles in the subject, considering available statistical and descriptive evidence as appropriate. The text uses a non-mathematical approach as far as possible.

Industrial Economics concentrates on the development of analytic principles in the subject, considering available statistical and descriptive evidence as appropriate. The text uses a non-mathematical approach as far as possible.