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International marketing

International Marketing, 6E is a comprehensive, up-to-date introduction to international marketing. Jain accurately portrays today's field with clarity and complete coverage to provide readers with a managerial perspective, based on economic theory and practice. The book is noted for its excellent readability, documentation, and use of charts, graphs, cases, and examples from the business world that hold the reader's interest. Additionally, it thoroughly examines important topics of international marketing and how they relate to worldwide business: environment, tactical and strategic issues, planning and control. This unique approach goes beyond a purely developed world perspective with illustrations and examples relating to Third World countries as well.

The book is noted for its excellent readability, documentation, and use of charts, graphs, cases, and examples from the business world that hold the reader's interest.

Best Practices in International Marketing

Twenty-three papers provide an overview of the subject of international marketing, addressing environments and markets, market entry and development, the marketing mix, and marketing performance and evaluation. Specific chapters discuss market research, intellectual property, policy gaps, business-g

Twenty-three papers provide an overview of the subject of international marketing, addressing environments and markets, market entry and development, the marketing mix, and marketing performance and evaluation.

Intermediate Accounting Study Guide

Intermediate Accounting presents accounting from the perspective of essential activities of business: operating, investing, and financing. Students will see accounting as it is in the real world -- an essential component of the management function and decision-making process.

Intermediate Accounting presents accounting from the perspective of essential activities of business: operating, investing, and financing.

Basic English Review

English the Easy Way

This popular text takes a unique and time-proven approach to understanding the Fundamentals of English. Through logically organized concepts, short explanations, and an abundance of skill practice, users will gain confidence and skill in all English areas. This user-friendly edition motivates with activities that promote attention to detail, methods for remembering specific grammar rules and activities that can be completed using technology.

This popular text takes a unique and time-proven approach to understanding the Fundamentals of English.

Lecture Notes for Mankiw's Principles of Microeconomics, 3rd

A booklet is available that contains the Lecture Presentation in PowerPoint (both the notes and the graphics) with space next to each slide for taking notes during class. This supplement allows students to focus on classroom activities by providing them with the confident knowledge that they have an excellent set of notes for future reference. Instructors who choose to customize their PowerPoint presentations and would like to do the same with their accompanying customized printed lecture notes can do so via South-Western?s custom publishing program. South-Western is a part of Cengage Learning.

A booklet is available that contains the Lecture Presentation in PowerPoint (both the notes and the graphics) with space next to each slide for taking notes during class.

Study Guide for Mankiw's Brief Principles of Macroeconomics

David R. Hakes (University of Northern Iowa) has prepared a study guide that will enhance student success. Each chapter of the study guide includes learning objectives, a description of the chapter's context and purpose, a chapter review, key terms and definitions, advanced critical thinking questions, and helpful hints for understanding difficult concepts. Students can develop their understanding by doing the practice problems and short answer question, then assess their mastery of the key concepts with the self-test, which includes true/false and multiple choice questions.

Each chapter of the study guide includes learning objectives, a description of the chapter's context and purpose, a chapter review, key terms and definitions, advanced critical thinking questions, and helpful hints for understanding ...

Principles of Macroeconomics Hybrid Text

What is a Hybrid Text? Combining the best of print and media, the Mankiw Macroeconomics Hybrid Text blends printed content with online content--complete with interactive multimedia components. The result is a completely unique and compelling textbook experience. Core content is identical in both print and online editions, but the online version adds the flexibility of anytime, anywhere learning. Interactive elements enable you to customize the text to fit your individual learning style. The Hybrid's integrated text experience includes: Pop Up Glossary. Key Terms Quizzing. EOC Quizzing w/Gradebook Features. Rollover Animations on Selected Equations. Video Support. Selective Concept Animation. Student and Instructor Notes Features. Full Text Search Engine.

Core content is identical in both print and online editions, but the online version adds the flexibility of anytime, anywhere learning. Interactive elements enable you to customize the text to fit your individual learning style.

Dragon Naturally Speaking quicktorial

voice recognition software

Dragon Naturally Speaking QuickTorial will provide everything needed to master voice recognition in 12+ hours. This fully tested product trains the computer as much as it trains the user. Users will become experts at dictation with Dragon Naturally Speaking. Also included in this book is a special appendix on Conversa Web, software that allows the user to dictate commands to an Internet browser instead of using the keyboard and mouse.

Also included in this book is a special appendix on Conversa Web, software that allows the user to dictate commands to an Internet browser instead of using the keyboard and mouse.