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International Marketing

Strategy and Theory

Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisfied in the same way. The fifth edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face every day. It provides the solid foundation required to understand the complexities of marketing on a global scale. Fully updated, this book includes topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics and up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than solely an anecdotal or descriptive one. A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415772624.

The website of ESOMAR (European Society for Opinion and Market Research)
provides tips on nuances to consider when conducting business research
overseas. The site offers a guide to opinion polls. There are guidelines on tape
and ...

International Marketing

Strategy and Theory

Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way. The 4th edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face everyday. It provides the solid foundation required to understand the complexities of marketing on a global scale. The book has been fully updated with topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics as well as the most up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than an anecodotal or descriptive one alone. The book includes chapters on: * Trade distortions and marketing barriers * Political and legal environments * Culture * Consumer behaviour * Marketing research * Promotion and pricing strategies * Currencies and foreign exchange Accessibly written and designed, this book is the most international book on marketing available that can be used by undergraduates and postgraduates the world over. A companion website provides additional material for lecturers and students alike.

... 25 Gross income in USD per hour Net income per USD per hour 1111 2 3 4 5 6
7 8 9 10111. 258. FOREIGN. MARKET. ENTRY. STRATEGIES.

International Marketing

The third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes expanded coverage of Eastern Europe and the Pacific Rim. New for this edition are the expanded use of mini cases within the text to illustrate the latest developments in marketing, together with expanded coverage of: South East Asia and the Pacific Rim, Central and Eastern Europe, Globalization, Culture, Financial aspects of marketing. Included throughout are self-assessment and discussion questions, key terms, references and bibliography.

The concept of psychological closeness of one market to another was toprove an
important and useful finding. This modelwas subsequently refined by Cavusgil
and Nevin who went on to identify yetfurthercharacteristics, finding that the ...

International Marketing

Sociopolitical and Behavioral Aspects

Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical international marketing issues, international marketing strategies, and special international marketing topics. Within this framework, experts examine the impact of two major environmental factors, namely the social and political conditions, on international companies to adopt corresponding marketing techniques and practices in different international markets. They also explore how specific details of a country, such as income level, cultural attributes, consumer characteristics, laws, and politics, influence the market potential of international firms and thus the scale of the company operations. Indispensable reading for scholars, economists, and business people who are interested in marketing on a global scale.

Whether we talk about domestic or international marketing, the marketing
concepts and techniques that apply as marketing principles are universal. What
is different in the international arena is the application of marketing principles.
Despite ...

International Business Case Studies For the Multicultural Marketplace

This comprehensive guide presents specific, real-life examples of the strategies and tactics used by some of the world's most successful international businesses and organizations to excel in the global marketplace. Divided into six major sections, this important book features more than 30 case studies that span critical issues of international business--globalization; negotiation; marketing; product/service quality; joint ventures and strategic alliances; and culturally diverse workforces. Each case study focuses on a particular company, region, or management style to clearly illustrate proven techniques for capitalizing on the cultural diversity of people, products, and markets. With contributions from more than two dozen business executives and professors, spanning the globe from Japan, to Germany, China to Mexico, this casebook provides a broad spectrum of current and future approaches to acheiving international and cross-cultural business success.

This comprehensive guide presents specific, real-life examples of the strategies and tactics used by some of the world's most successful international businesses and organizations to excel in the global marketplace.

French/English Business Correspondence

Correspondance Commerciale Francais/Anglais

French/English Business Correspondence is a handy reference and learning text for all who use written French for Business. Eighty written communications are simply presented covering memos, letters, faxes and resumes. The situations covered include: * arranging meetings * acknowledging orders * enquiring about products * applying for jobs. With full English translations, this book is suitable for both students and professionals and can be used for either reference or class use.

Vacances:1 Vous aurez droit à 20 jours ouvrables de vacances payées dans une
année entière, la période normale des congés étant comprise entre le 1er janvier
et le 31 décembre. Voiture:2 Nous vous fournirons une voiture d'entreprise ...

Resourcing the Start-Up Business

Creating Dynamic Entrepreneurial Learning Capabilities

Starting a business successfully requires numerous skills and resources. The alarming rate of failures associated with new ventures suggests that potential entrepreneurs would welcome expert advice at the most vital stage in the life of any business. The expert author team focus on those resources, skills, capabilities and learning required by any entrepreneur in the process of starting a new business. Specifically, this text aims to: Introduce and explain those resources (including finance) that are essential to successful business creation Identify the key skills and capabilities that are required by entrepreneurs Highlight the ways in which new resources are combined with the entrepreneur’s existing resource base to develop the business effectively Explore the way entrepreneurs learn in the process of developing their business Drawing on the most up-to-date and most relevant research, this concise textbook provides students and academics of entrepreneurship with a practical guide to acquiring the appropriate resources in order to start a new firm.

It is well established in that effective entrepreneurs need a mixture of both strong
ties, based on family and close friends, and weaker ties based on professional
and business contacts. Perhaps more importantly, entre- preneurial networks
must ...

En Activo: Practical Business Spanish

En Activo is a contemporary course which provides students with a structured development of written and spoken business language skills, focusing on real business people and situations from all over the Spanish-speaking world. The book consists of twenty chapters that incorporate contextual information on the business environment of Spain and Latin America, role-plays, illustrative dialogues, dedicated written exercises, relevant grammar instruction, practical communicative exercises, up-to-date practical advice, model items of written and spoken business protocol, and links to numerous carefully-selected and integrated websites. Each chapter is structured as follows: -Le Presento a...: introduction of the central individual and their working life -Escuche, por favor: extensive listening exercises and accompanying activities -Recuerde que...: grammar revision and communicative exercises -Para saber más: deepens knowledge about Spanish and Latin-American business culture and etiquette -Así se hace: hands-on section practising business situations and day-to-day tasks -¿Sabe navegar?: practices web research and web etiquette. Each fifth chapter is a revision chapter, which puts the acquired knowledge in practice via discussion groups, presentations and debates. The supporting website at www.enactivo.info features additional web and learning resources and exercises. An audio CD containing all interviews and listening comprehension exercises is available separately. At the end of this course the student will have a sound knowledge of the Spanish speaking business world and the language skills required to put this knowledge in practice.

El sector de la comunicación en Perú está formado por diferentes medios; y,
entre ellos, nueve cadenas analógicas de televisión además de cadenas de
cable y satélite; periódicos nacionales y locales, entre los que destacan El
Comercio y ...

Latin American Business

Equity Distortion in Regional Resource Allocation in Brazil

Examine the costs and benefits of fiscal “wars” between Brazilian states Latin American Business examines Brazil’s use of fiscal incentives to attract investors to help remedy disparities in the country’s regional distribution of income. Since the 1990s, individual Brazilian states have taken the initiative in trying to lure domestic and foreign firms to locate within their borders, targeting the automotive industry, textiles, and shoe production. But their efforts have led to mixed results and questions about whether these fiscal wars have been legitimate attempts at regional economic development or simply a distortion in the allocation of resources. This insightful collection of case studies and essays sheds considerable light on the issue. For several generations, the notion has been debated both in advanced industrial countries and in developing countries that regional differences in income will gradually be eliminated as poor regions (where money is scare but labor is not) benefit from the inflow of investments. In reality, this has rarely happened; Latin American Business examines why that has been the case in Brazil. The book’s contributors fuel this continuing debate, analyzing topics that include Bahia’s efforts to attract a Ford plant, the Mercedes-Benz project in Juiz de Fora, the case of Renault in Paraná, fiscal incentive programs in Pernambuco, and the tax incentive policies of Ceará. Latin American Business includes: an evaluation of the costs and benefits of federal and state incentives given to Ford Motor Company to attract a plant in Bahia an analysis of the use of state and municipal incentives by the state of Minas Gerais in dealing with Mercedes-Benz Corporation a look at Paraná’s agreement with Renault and the degree to which it has created jobs and attracted other investments an examination of structural changes in the Brazilian automotive industry a look at the Brazilian automotive industry in the 1990s an evaluation of the results of Pernambo’s fiscal incentives program from 1996 to 2003 a discussion of the economic logic for tax incentives a look at the economic effects of regional tax incentives and much more Latin American Business is an essential resource for academics, business practitioners, public policymakers, and anyone working in the international development community.

El modelo del equilibrio general interregional usadopara realizar simulacros
capta los efectos de la interdependencia regional, y de una relación vertical
entre los gobiernos.Los resultados muestran que losefectos sobre el empleo ...