This best-selling, brief text introduces marketing through the lens of creating value for customers. Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value-creating it and capturing it-drives every effective marketing strategy. The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.
A Brief Step-by-step Manual for Psychology, Sociology and Criminal Justice
This brief SPSS manual covers virtually everything a first year statistics student will ever have to face! It includes all the necessary tests, as well as some addistional sophisticated tests for those students in advanced statistics or research methods courses.
This IFRS Supplement discusses the general context of US Generally Accepted Accounting Principles (US GAAP) and International Financial Reporting Standards (IFRS) and provides background information about the use of US GAAP and IFRS and 'players' that will ultimately affect how and when IFRS will be adopted internationally. Included also is an overview of the conceptual frameworks that underlie the formation of US GAAP and IFRS. A comparison of two companies is offered, one that employs US GAAP to prepare its financial report and one the employs IFRS to prepare its financial report. This IFRS supplement is a perfect pairing to Introduction to Financial Accounting 9th edition by Horngren
This IFRS Supplement discusses the general context of US Generally Accepted Accounting Principles (US GAAP) and International Financial Reporting Standards (IFRS) and provides background information about the use of US GAAP and IFRS and ...
The book is designed to enable students to become intelligent consumers of educational research in order to help create effective and accountable learning environments. Written in a very clear and user-friendly style, this text focuses on understanding the intent of the researcher, the procedures, and the results so that students can use appropriate research findings to inform school change. This text emphasizes how responses to the accountability movement in schools can be focused around using and understanding scientific inquiry. It balances quantitative and qualitative research methodology and discusses action research and mixed methods in detail. Principles for conducting research and criteria for evaluating its overall credibility are presented in a concise manner. Students are shown how to analyze and evaluate research, and judge the usefulness of the findings for educational practice. In addition, students are shown how this knowledge can translate to their own classrooms.
This guide for current teachers and future teachers provides them with the necessary skills to create classrooms where cooperation is a way of helping to empower students and themselves as learners. The book answers the difficult questions that teachers often ask about cooperative learning such as, "Why should I use cooperation?", and "When, how, and how much should I use cooperation?". Both pre-service and in-service teachers have extensively field-tested the models, examples, and scenarios featured in this book developed to help them acquire a new understanding and appreciation of the power of working together.
This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value—creating it and capturing it—drives every effective marketing strategy.
Moral Competence is a readable, relevant, and uniquely designed book which takes an integrated approach to the study of ethics. It shows how various concepts, issues, approaches, and theories play an important part in understanding the whole of moral life. Topics covered include moral intuition, libertarianism and compatibilism, virtue and vice, wisdom, and more.For anyone interested in the study of ethics.
Some of the significant features of the second edition of "Moral Competence " are: the use of a variety of ethical traditions, approaches and theories. the inclusion of both traditional and current issues and topics. dozens of case studies ...
Centered on the most recent, scientifically-based practices, "Teaching Strategies for Students with Mild/Moderate Disabilities" comprehensively details everything that pre-service teachers need to effectively teach students with mild-to-moderate disabilities. Features of this text include: Scripted lesson plans apply teacher-directed instruction to the chapter content, providing students with models from which to structure and organize their own lesson presentations (Chs. 7, 10-15). Characteristicsof students with mild/moderate disabilities are discussed, giving students information critical to the selection of appropriate strategies for future clients. Many other methods of instruction books provide little detail on this topic (Ch. 1). Teacher Tips in every chapter give students specific ways they can implement the types of instructional strategies being suggested throughout the chapter. Every chapter relates implications for diverse populations to the content of the chapter, preparing readers to teach students from diverse backgrounds. An entire chapter devoted to special educationtechnology outlines its current and future roles in educating mild and moderately disabled learners (Ch. 5). A Technology Spotlight in every chapter exposes students to the most current applications of technology as it is related to the chapter content. Key questions, scenarios, summary statements, and review questions are provided in each chapter to help students reflect on, apply, and review the information they have read. Council for Exceptional Children (CEC) standards are addressed in every chapter. [ Insert MyLabSchool Ad ]
Phonemic awareness is the ability to perceive and manipulate the sound
structure of words. Explicit phonics ... Teachers can use text enhancements and comprehension strategies to support students as they learn comprehension skills
. ... Spelling instruction is meaningful for students when spelling vocabulary
corresponds with reading material. Students ... knowledge to authentic writing
A structured, data-driven approach to understanding core operations management concepts. Anupindi shows how managers can design and manage process structure and process drivers to improve the performance of any business process. The third edition retains the general process view paradigm while providing a sharper, more streamlined presentation of the development of ideas in each chapter–all of which are illustrated with contemporary examples from practice.
The third edition retains the general process view paradigm while providing a sharper, more streamlined presentation of the development of ideas in each chapter–all of which are illustrated with contemporary examples from practice.