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International Marketing Strategy

International Marketing Strategy, 5th Edition illustrates the full range of tasks facing the firm in today’s competitive business environment. The book explains how to integrate the various market entry and development strategies into a series of decisions that reflect an interplay of the international marketing environment, technological forces and strengths and weaknesses of the firm. The book is truly international and has been written from the point of view of the firm competing in international markets irrespective of country of origin and is strongly research based. The fifth edition is relevant for final year undergraduates or postgraduates who already have a marketing management background. This book will also appeal to the manager who thinks strategically about the development and growth of the firm in international markets and to managers who wish to keep abreast of the most recent thinking in their specialized field.

This book will also appeal to the manager who thinks strategically about the development and growth of the firm in international markets and to managers who wish to keep abreast of the most recent thinking in their specialized field.

International Marketing: An Asia-Pacific Perspective

International Marketing, 6e is written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia–Pacific region, the European Union, and beyond. It presents a wide range of contemporary issues faced by subsidiaries of multinational enterprises (MNEs) as well as small and medium scale enterprises (SMEs), mainly exporters, which make up the vast bulk of firms involved in international business in the Australasian region. International Marketing, 6e clearly demonstrates the links between the different stages of international marketing, connecting analysis with planning, planning with strategy and strategy with implementation. Key concepts are brought to life with comprehensively updated statistics, recent illustrations, and a variety of real-world examples and case studies.

An analysis of what makes marketing internationally different from marketing
domestically is an essential first step in the internationalisation process of the firm
. This requires study of the way a number of factors operate in the international ...

Quantitative Approaches in Business Studies

This book gives an introduction to the effective use of mathematical and statistical techniques in business operations, working from first principles and building towards a complete understanding of first-level undergraduate quantitative methods.

This book gives an introduction to the effective use of mathematical and statistical techniques in business operations, working from first principles and building towards a complete understanding of first-level undergraduate quantitative ...

Marketing

An Introduction

This best-selling, brief text introduces marketing through the lens of creating value for customers. Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value-creating it and capturing it-drives every effective marketing strategy. The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.

The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.

Strategic Marketing for non-profit Organisations:Pearson New International Edition

United States Edition

For graduate courses in Nonprofit Marketing and Management. This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.

For graduate courses in Nonprofit Marketing and Management. This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.

Frank Wood's A-Level Accounting

This edition of Frank WoodÕs A-level Accounting has been restructured to match closely the AQA A-level syllabus, now covered in the first fifteen chapters. In particular coverage of partnership accounts, now in one chapter; all company accounting is covered in one chapter; and standard costing and variance is covered in a single chapter. The book builds on a first course in accounting and includes coverage of the more advanced aspects of financial and management accounting. As well as providing instruction and practice in the preparation of accounting information, the text stresses the need for students to understand the business reasons behind accounting techniques. A continuing strength of the book is the large amount of question material. Recent past questions from the main examining bodies are included as well as a useful guide to examination techniques at A-level.

This edition of Frank WoodÕs A-level Accounting has been restructured to match closely the AQA A-level syllabus, now covered in the first fifteen chapters.

Management and Cost Accounting

With a strong international focus, this text covers established and contemporary issues within management and cost accounting. Drawing on the latest research and surveys, the authors bring technical and theoretical concepts to life through extensive use of real world examples and case studies.

With a strong international focus, this text covers established and contemporary issues within management and cost accounting.

Visual Approach to SPSS for Windows, A: Pearson New International Edition

A Guide to SPSS 17.0

For courses on SPSS. SPSS is, essentially, a visually-driven program, but most texts rely primarily on a verbal approach to describe its use. A Visual Approach to SPSS for Windows is the first text of its kind to employ what the author refers to as “visual sequencing” to teach students how to use SPSS.

A Visual Approach to SPSS for Windows is the first text of its kind to employ what the author refers to as “visual sequencing” to teach students how to use SPSS.