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BSS: FAQs on Marketing

Answers and advice by the guru of marketing

FAQs on Marketing distills the essence of Philip Kotler’s decades of experience into an eminently readable question-and-answer format. The author draws on the thousands of questions he has been asked over the years, such as: • What are the biggest challenges marketers face today? • What skills do marketing managers need to be successful? • What metrics can companies use to judge marketing performance? • How are globalization and new technology affecting the role of marketing? • What will the marketing department of the future look like? This landmark bestseller takes the reader inside the mind of a marketing genius. The penetrating insights and practical-minded guidance that it provides will be valued by marketing professionals, academics and general readers alike.

FAQs on Marketing distills the essence of Philip Kotler’s decades of experience into an eminently readable question-and-answer format.

Step by Step Cooking Chinese

Delightful Ideas for Everyday Meals

Step-by-Step Cooking: Chinese will guide novice cooks through the necessary techniques for preparing Chinese dishes and provide more experienced cooks with fresh ideas for Chinese cooking. This collection of recipes features a wide range of Chinese dishes that are easy to prepare with readily available ingredients. For all those who love Chinese cuisine, this is the book that demystifies Chinese cooking and makes it both simple and enjoyable. The book showcases recipes ranging from soups, seafood, meat & poultry, vegetables, rice & noodles to sweets.

New ed. – Singapore : Marshall Cavendish Cuisine, 2011. p. cm. – (Step-by-step
cooking series) Includes index. ISBN : 978 981 4435 14 7 1. Cooking, Chinese. I.
Series: Step-by-step cooking series (Marshall Cavendish Cuisine) TX724.5.

CultureShock! Saudi Arabia

A Survival Guide to Customs and Etiquette

CultureShock! Saudi Arabia provides an insight into living and working in a kingdom where Islam governs almost every aspect of life. Uncover the true psyche of the Saudi people—the men clad in their thobes and gutra and women in their abayas—and their unique way of life, a lifestyle which foreigners may find alien and a challenge to cope with. Containing valuable information not only on the practical aspects of settling in, this book will give tips on how best to integrate into Saudi society. Learn about Saudi laws and be aware of what might get you thrown in jail or under the executioner’s axe. CultureShock! Saudi Arabia is essential for anyone who wants to fully understand this Islamic country and get the most out of his or her stay in the kingdom.

Nevertheless, Muhammad's religious revival started unpromisingly. Like Christ
before him, Muhammad found his life threatened by the establishment. The
merchants of Mecca regarded Muhammad as a dangerous radical. But unlike
Christ who paid for religious dissidence with his life, Muhammad retreated about
400 km (250 miles) north of Mecca to the city of Medina, where religious ideas
were more fluid and the establishment less entrenched. Muhammad arrived in
Medina on 24 ...

Islamic Finance: Why It Makes Sense (For You) — Understanding its Principles and Practices, 2nd Edition

Islamic finance has been growing faster than conventional finance for most of the past decade. It has done this on a model of finance that rejects interest and promotes profit sharing. How is this possible? Yet the wealth potential of Islamic finance is far from being its most attractive feature. What is most compelling about Islamic finance are its ethical principles and strong corporate governance based on Shariah law. This SECOND EDITION explains and updates how conventional financial products work — from mortgages and leases to trade finance and insurance — before delving into their Islamic versions and contains three new topics on microfinance, the ethical company and wealth successionAbout the Authors Daud Vicary Abdullah has been in the finance and consulting industry for more than 40 years, and has focused solely on Islamic finance since 2002. At Hong Leong Islamic Bank, he was instrumental in transforming an Islamic banking window into a full-fledged Islamic banking subsidiary. Today, he helms INCEIF (International Centre for Education in Islamic Finance), the global university for Islamic finance set up by Bank Negara (Central Bank of Malaysia) in December 2005. He is also a frequent speaker and commentator on matters relating to Islamic finance. Keon Chee is a senior executive in Singapore where he oversees the wills, trusts and corporate services businesses in his firm. He has many years' experience in investment research, derivatives, financial training and insurance. He obtained an MBA from Columbia University and an LL.B (Hons) from the University of London, and enjoys using his broad background in helping clients with their estate planning needs. He is also co-author of the best-selling Make Your Money Work For You.

This SECOND EDITION explains and updates how conventional financial products work — from mortgages and leases to trade finance and insurance — before delving into their Islamic versions and contains three new topics on microfinance, the ...