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Foundations of International Marketing

Foundations of International Marketing is a student-orientated text that looks at international marketing from a business perspective. The book explains and analyses the different theories of international marketing and illustrates their application using examples from a variety of different firms, markets, products and services. Foundations of International Marketing is a student-orientated text that looks at international marketing from a business perspective. The book explains and analyses the different theories of international marketing and illustrates their application using examples from a variety of different firms, markets, products and services.

However, companies need to attempt to forecast and that is where an intimate
knowledge of the market can help in estimating future trends there. In the last
chapter we saw some of the problems which arise in overseas market research
due to ...

International Marketing

A Global Perspective

International Marketing: A Global Perspective examines the main issues facing companies that want to compete successfully in the global marketplace. It combines extensive coverage of the relevant theories with a practical approach to the issues and broadens the way business students view international markets and marketing. Using real-world case studies and vignettes centred on contemporary problems and issues, International Marketing: A Global Perspective will be ideal for undergraduates, MBA students and students following executive courses in international marketing or strategy. Unlike many US and European texts International Marketing: A Global Perspective does not look out at the international scene from just one standpoint; rather it examines the way businesses go international from a variety of different countries and continents, for instance, from Asia to Europe, Europe to North American and Latin America to the US. The new edition has been brought completely up-to-date and has a full range of ancillary material for lecturers and students.

Unlike many US and European texts International Marketing: A Global Perspective does not look out at the international scene from just one standpoint; rather it examines the way businesses go international from a variety of different ...

International Marketing Strategy

Analysis, Development and Implementation

The fifth edition of this best selling text, International Marketing Strategy, has been revised and updated and, as ever, offers a perceptive, practical and up-to-date look into the ever-changing world of international marketing. All the cases and illustrations have been revised and there is much new material on emerging markets, in particular China, India and Eastern Europe. International Marketing Strategy is arranged into 3 clear parts – analysis, strategy development and implementation. This tried and tested structure emphasises the importance of developing the skills, aptitude and awareness needed to make a manager successful in a global and diverse market place.

This textbook sets out the context, techniques and strategies involved in successful international marketing.

International Financial Reporting and Analysis

This textbook is a development of 'Financial Reporting' by Alexander and Britton, and is designed to meet the emerging demand for coverage of international accounting standards (IASs) and the globalization of accounting in advanced courses.

This third edition is designed to meet the rapidly emerging demand for coverage of new international financial reporting standards (IFRS) and the globalisation of accounting in advanced courses.

Strategic Management

Principles and Practice

Global examples, multiple perspectives and dynamic presentation make this important new textbook the complete introduction for modern strategy courses. Encouraging students to “be conscious of the perspectives, context and complexity that produce ideas about strategy”, the experienced author team situate learning within a diverse range of environments to reflect the globalized and turbulent nature of today’s business. “Key Debates” situated in every chapter provide a balanced introduction and highlight the subject’s vibrancy by asking the student to tackle vital strategic questions such as: “Are the five forces still relevant for today?”, “Do boards control their executives?”, “Should strategy be stable over time, or should it be changing?” and “Is related better than unrelated diversification?” Case Studies, Business Vignettes, Key Terms, Guided Further Reading and detailed Chapter References round out a comprehensive pedagogical framework while a complete supplements package ensures you can seamlessly integrate Witcher & Chau into your teaching for 2010 and beyond.

There is no sensible management at any level of any. udy Giuliani, ex-mayor of
New York City, points out in his book, Leadership, that purpose is fundamental to
how a leader manages an organization. He commented, when 'consider[ing] an
agency I tried to look at its core purpose and direct every decision based on how
well it helped advance that purpose ... aligning the resources and focus along
with that purpose ... finding the right organizational structure starts with a mission.

Strategic Management

Awareness and Change

Strategic management 5e is essential reading for all students of strategy at undergraduate, diploma and MBA level. Structured around a traditional analysis, formulation and implementation framework, based on a mini-case approach, and supported by unrivalled supplementary resources, John Thompson's accessible text encourages students to think about strategy through the successes and failures of real companies. In addition, the unrivalled subject coverage introduces readers to topics of contemporary interest including emergent strategy, entrepreneurship, and leadership.

The company has a chairman, a board of directors and a management structure,
as do most companies, but parallel to this commercial structure stands a second
structure which represents the interests of the ordinary worker who is also a
partner in John Lewis. While a partner working in a department in a store cannot
directly influence management decisions, as a result of the partnership and its
constitution the ordinary workers are again in ultimate control of the company for
which ...

Strategic Management

Intended as an introduction to the theory and practice of strategic management, this book aims to enable the reader to identify and make connections between the key features and the issues and choices that arise from them. The text is aimed at BA Business Studies but is expected to be used on ACCA (Management and strategy) and CIMA (Strategic Management Accountancy and Marketing). It is also suitable for students on postgraduate courses in management or business studies including the Diploma in Management Studies and introductory stages of MBA courses. Intended as an introduction to the theory and practice of strategic management, this book aims to enable the reader to identify and make connections between the key features and the issues and choices that arise from them. The text is aimed at BA Business Studies but is expected to be used on ACCA (Management and strategy) and CIMA (Strategic Management Accountancy and Marketing). It is also suitable for students on postgraduate courses in management or business studies including the Diploma in Management Studies and introductory stages of MBA courses.

Intended as an introduction to the theory and practice of strategic management, this book aims to enable the reader to identify and make connections between the key features and the issues and choices that arise from them.

Managing International Business

Managing International Business is aimed at managers who require a guide to developing their business operations on an international scale. It draws on the experience of world class companies at the forefront of thinking in terms of international business and contains examples from real companies. Worksheets, summaries and exercises ensure that the theory is related to real life. Key features include: * the elements of market analysis required to launch a business overseas * guidance on how to influence the international strategy of your business * advice on how to construct a dynamic market entry strategy * easy ways to search for a competitive advantage. Managing International Business is aimed at managers who require a guide to developing their business operations on an international scale. It draws on the experience of world class companies at the forefront of thinking in terms of international business and contains examples from real companies. Worksheets, summaries and exercises ensure that the theory is related to real life. Key features include: * the elements of market analysis required to launch a business overseas * guidance on how to influence the international strategy of your business * advice on how to construct a dynamic market entry strategy * easy ways to search for a competitive advantage.

Managing International Business Neil Coade THOMSON BUSINESS PRESS
INTERNATIONAL THOMSON BUSINESS PRESS I (J) P An International
Thomson Publishing Company London • Bonn • Boston • Johannesburg • Madrid
 ...

Cost and Management Accounting

An Introduction

The aim of this established and best-selling textbook is to provide an introduction to the theory and practice of cost and management accounting. The book is intended primarily for accounting students who are pursuing a one or two semester basic introductory cost and management accounting course. It covers the basic topics needed on an introductory course in management accounting. This book is a companion volume to Management and Cost Accounting, which includes more advanced topics not suitable for introductory courses. Overall, the book is a rigorous, clear and easy-to understand introduction to cost and management accounting, with a tried and tested successful format that has enabled literally thousands of students to pass their exams.The book has an accompanying Student's Manual, which is an optional purchase for students. It contains answers to Review Problems in the white-tinted text boxes. The book stands entirely on its own without the Student's Manual.There is also a hard-copy Instructor's manual available.There is a Companion Website where tutors can download the Student's manual and Instructor's Manual as well as other resources.

This chapter is concerned with the accounting entries necessary to record
transactions within a job costing system. In Chapter 2 it was pointed out that job
costing relates to a costing system that is required in organizations where each
unit or ...

Essentials of Management Accounting in Business

Essentials of Management Accounting in Business has derived from the derived importance of Management accounting for efficient business management, especially in the formulation of strategy, planning, the measurement and control of performance, in decision making, the ascertaining of income and costs and in establishing prices.

We have seen that management accounting is the aspect of accounting which
deals with the provision of financial information to the internal management of an
organization to enable them to carry out their various managerial roles. The other
 ...