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Brand Identity Factors: Developing a Successful Islamic Brand

The market for Islam-compliant products is getting more and more important, due to the high impact of religious obligation on Muslim consumer behaviour. According to studies, the market for Muslim-compliant brands has increased dramatically, with a global worth of $1.5 trillion a year. However, the market for Islam-compliant brands seems to be underdeveloped in Europe when compared to the rest of the world. Surprisingly, little research is conducted in this highly attractive segment, although Islam is assumed to be the fastest growing religion, with a total of 1.6 billion followers. Furthermore, especially young Muslim consumers constantly demand brands which enable an Islamic lifestyle. When creating brands, the concept of brand identity is highly important as it provides brand uniqueness and the main idea of what a brand stands for. Furthermore, this concept is a fundament for making target-group-specific decisions in brand management. The central question within this study concerns the fact that within the global environment, Muslims especially in non-Muslim countries do not know whether a brand is compliant with Islamic standards and can thus be consumed. This study contributes to close the gap in this segment by identifying several brand identity factors which can help to create an Islam-compliant brand identity. A model is created which helps to manage brand identity in order to attract Muslim consumers. Furthermore, it allows balancing each brand identity according to the needs of a target group and, consequently, enables Muslim consumers to identify a brand as Islam-compliant.

According to Liamputtong and Ezzy (2005), non-probability sampling such as
snowball sampling is widely applied in marketing research and within student
papers. This is supported by Denscombe (2007), who argues that, in the end, ...

Introduction to Islamic Economics

Theory and Application

Gain deeper insight into the principles and theory of Islamic economics Introduction to Islamic Economics: Theory and Application provides an overview of the organizing principles and fundamentals of an Islamic economy. With deep discussion of the characteristics, rationale, key institutions, objectives, and instruments at work, the book addresses the core economic principles underlying a system based on the foundational teachings of Islam, and examines the implications for economic policies. Social welfare, economic justice, market functionality, efficiency, and equity are explored from an Islamic perspective, and the role and instruments of fiscal and monetary policy in Islamic systems are used to illustrate contemporary applications. Universities around the globe are offering courses on Islamic economics and finance, but despite the industry's rapid growth, most research has been focused on the financial principles rather than underlying economic principles. The first book of its kind, Introduction to Islamic Economics brings all the key concepts together into one reference volume. By outlining the ways in which Islamic finance and Islamic economics interrelate, this book can help readers to: Develop an understanding of the Islamic economic system and its institutional scaffolding Differentiate between the major characteristics of the dominant conventional economy and one based on the fundamental sources of Islam Understand the conditions that must be met for a just, well-balanced, stable, and growing economy Clarify the role of State, public policy, and risk-sharing in the Islamic financial system The Islamic financial system is expanding quickly, and those looking to increase their relevance in a changing economic landscape must get up to speed. Introduction to Islamic Economics provides a comprehensive overview of underlying economic system offering a deeper understanding of the feature of the system. This book is an excellent complement to Introduction to Islamic Finance, 2E by Iqbal and Mirakhor.

The alternative to debt-based contracts—namely mutual exchange, where one
bundle of property rights is exchanged for another—allows both parties to share
production, transportation, and marketing risks. In order to fit into this framework,
 ...

The Principles of Islamic Banking

This book is about the principles of Islamic banking. It explains the prohibition of Riba, and how the prohibition of usury was common to all monotheist religions. The use of Islamic laws in banking can bring together investors and managers; and also to explain mudarabah which is an arrangement where an investor entrusts his capital or merchandise to an agent. The book explains the belief of economic progress; that development does not imply Westernization. The encouragement of private sector activity is not, however, accompanied by any deliberate policy of fostering competition. The authority in an Islamic state is an interest that extends not only to criminal law, but also to the commercial law which affects both local and foreign companies. Although the law is usually applied consistently within individual countries, there is less consistency among Islamic states. The Koran and the sunnah, of course, provide the basis of the law in all Islamic states, but interpretation varies considerably. It finally explains the greatest challenge to the world of Islamic commerce in the 20thcentury is, to transform the classical mudarabah into an equally smooth functioning and efficient modern Islamic bank with the potential of almost unlimited growth.

Price £30 or US$60 Management Buy-Outs 1984 No 164 published March 1984
These have become an almost ... in corporate communications, training
marketing and education: what is now, or soon will be, technically possible; the
services ...

Understanding Islamic Finance

In Understanding Islamic Finance Muhammad Ayub introduces all the essential elements of this growing market by providing an in-depth background to the subject and clear descriptions of all the major products and processes associated with Islamic finance. Key features include: Discussion of the principles of Islamic finance; Introduction to the key products and procedures that International Financial Institutions are using or may adopt to fund a variety of clients ensuring Sharī´ah compliance; Discussion of the role Islamic finance can play in the development of the financial system and of economies; Practical and operational examples that cover deposit and fund management by banks involving financing of various sectors of the economy, risk management, accounting treatment, and working of Islamic financial markets and instruments. This book is not only an important text for all banks and financial institutions entering this particular market with a commitment to building Islamic financial solutions, but is also essential reading for undergraduate and postgraduate students of Islamic finance.

Accordingly,manipulation andexcessive marketing not based onfactsabout the
wares are prohibited. As reported by Imam Musliminhis Sahih, theholy Prophet
said: “Refrain from swearing muchwhile selling ordoing business,forit may
increase ...

Islamic Financial Markets (Rle Banking and Finance)

When it was originally published this volume was the first comprehensive survey of the experience of Islamic banking throughout the Muslim world in Turkey, Egypt, Kuwait, Jordan, Sudan, iran, Pakistan and Saudi Arabia. Drawing comparisons between the countries in economic terms, it shows that the success of Islamic banks to a large extent reflects the immediate political environment. The complete Islamization of the financial systems of the more fundamentalist countries of Iran and Pakistan is compared with the divide between conventional interest-based systems and the new Islamic banks in Kuwait, Turkey, Egypt, Sudan and Jordan. Islamic Financial Markets explores both international Islamic finance and the national markets in which Islamic banks operate, raising for the first time the issue of competition in Islamic banking. It also looks to the future, to retail development and wholesale possibilities which seem to be the next step forward in Islamic finance. Setting the subject in historical, religious and economic perspective, the book offers a comprehensive survey of the successful adaptation of an ancient financial system to meet the requirements of modern commerce.

Marketing techniques are ultimately designed to sell a specific product to a client,
but not necessarily to inform about alternatives. An educative approach aims to
broaden the client's awareness, to present him or her with choices, and to teach ...

The Islamic Debt Market for Sukuk Securities

The Theory and Practice of Profit Sharing Investment

The relatively new sukuk (or Islamic debt securities) markets have grown to more than US $800 billion over the past decade, and continue to grow at a rate of around 20-30 per cent per year. Arguably the first of its kind, this path-breaking book provides a highly unique reference tool relating to key issues surrounding sukuk markets, which are found in 12 major financial centres, including Kuala Lumpur, London and Zurich. The internationally renowned contributors present an in-depth study of sukuk securities, beginning with a comprehensive definition and history. They go on to discuss Islamic financial concepts and practices that govern how sukuk securities are issued, how markets are carefully regulated to protect investors, and how securities are designed to safeguard invested money. The prospects and challenges of developing sukuk Islamic debt markets across the world are also illustrated. This comprehensive guide to sukuk markets will prove a fascinating and useful reference tool for academics, students, researchers and practitioners with an interest in Islamic finance, and, more specifically, in the nascent field of sukuk securities.

marketing. and. listing. of. sukuk. securities. Mohamed. Ariff. and. Shamsher.
Mohamad1. 12.1. INTRODUCTION. The first Malaysian sukuk as a new Islamic
financial debt security was issued as a private sector issue by Shell Company (M)
Bhd ...

Islamic Republic of Mauritania

Poverty Reduction Strategy Paper

Mauritania’s poverty reduction strategy paper is based on a broadly participatory process and serves as the policy framework for the country’s economic and social policies. The focus is to accelerate economic growth and stabilize the macroeconomic framework, which benefits the poor, ensure the development of human resources and expansion of basic services, and improve governance and build capacity. In the revision the focus is to strengthen leadership, monitoring, evaluation, and coordination. Mauritania has to take up major challenges to achieve the objectives established at the outset.

... objectives yielded the following achievements: (i) preparation of a
management and development plan for small scale and ... fish market is
compliant with prevailing standards; and (xv) improvement of health inspection of
fisheries products.

Entrepreneurship and Management in an Islamic Context

The aim of this volume is to explore entrepreneurship and business from the perspective of Islamic principles, which are usually based on collaboration, teamwork, generosity and altruism. The contributions deal with the confluence of Islamic Principles with entrepreneurial and business ownership characteristics; resource use by entrepreneurs; means of entrepreneurial success, and ethics and social responsibility.

The aim of this volume is to explore entrepreneurship and business from the perspective of Islamic principles, which are usually based on collaboration, teamwork, generosity and altruism.

Management in Islamic Countries

Principles and Practice

The recent growth and interest in Islamic finance has left many business CEOs, students, and managers around the world without an inside view of Islamic management—until now. This book offers an Islamic perspective on business ethics, marketing, leadership, and human resource management, and the author explains it all with a true inside understanding. The author also includes insight into the Islamic religion and how that affects business and overall management. From a personal, firsthand experience and perspective, the author provides an authentic picture of Islamic management. This book includes models, exercises and examples, discussion questions, and study questions; and if you’re conducting research into this area, it includes references for additional readings.

This book includes models, exercises and examples, discussion questions, and study questions; and if you’re conducting research into this area, it includes references for additional readings.