Sebanyak 1741 item atau buku ditemukan

International Marketing

Principles, Practices, and Marketing Facts

International Business has been practiced for thousands of years. In modern times, advances in technology have improved transportation and communication methods; as a result,more and more firms have set up shops at various locations around the globe. A natural component of international business is international marketing.International Marketing occurs when firms plan and conduct transactions across international borders in order to satisfy the objectives both consumers and the firm.International Marketing is simply a strategy used by firms to improve both market share and profits.While firm managers may try to employ the same basic marketing strategies used in the domestic market when promoting products in the international locations,those stragies may not be appropiate or effective by firm managers before going global include trade systems, economics conditions, political-legal and cultural conditions.

A natural component of international business is international marketing.International Marketing occurs when firms plan and conduct transactions across international borders in order to satisfy the objectives both consumers and the firm ...

New Challenges to International Marketing

Volume 20 of "Advances in International Marketing" guest-edited by Professors Sinkovics and Ghauri, addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, outsourcing and offshoring, and reliability and validity issues for construct measurement. The volume is organized in four part. Part one presents a selection of papers that focus on the internationalization process of the firm. Part two combines studies with a small firm perspective and a focus on entrepreneurship. In the Part 3 on collaborative relationships, three studies examine value creation in strategic alliances, investigate reasons for international joint venture dissolution and offer a conceptual contribution on diversification - whether diversification results in a firm's value premium or a firm's value discount. Part 4 is devoted to methodological advancements. This section provides excellent examples of methodological challenges faced by today's scholars and managers alike.

Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier ...

International Marketing

Sociopolitical and Behavioral Aspects

Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical international marketing issues, international marketing strategies, and special international marketing topics. Within this framework, experts examine the impact of two major environmental factors, namely the social and political conditions, on international companies to adopt corresponding marketing techniques and practices in different international markets. They also explore how specific details of a country, such as income level, cultural attributes, consumer characteristics, laws, and politics, influence the market potential of international firms and thus the scale of the company operations. Indispensable reading for scholars, economists, and business people who are interested in marketing on a global scale.

Whether we talk about domestic or international marketing, the marketing
concepts and techniques that apply as marketing principles are universal. What
is different in the international arena is the application of marketing principles.
Despite ...

Ethical Issues in International Marketing

Ethical Issues in International Marketing is a valuable resource for readers’increasing need for knowledge of this important area. In recent years, ethical issues in international marketing have come to the forefront due to publicity and controversy generated from several international cases of questionable ethics. To date, little research has been conducted in the area of international marketing ethics. Delener's book comes at an important time to alert readers to the growing concern for greater ethical behavior in the international marketing arena. It provides illustrations to give readers hands-on experiences that can transfer directly into the marketing world. Delener and his contributing authors identify the unique importance of ethics and corporate social responsibility in global markets. Ethical Issues in International Marketing was conceived to allow researchers the liberty to explore the topic in the context of an environment supportive of the difficulties associated with this type of research. The contributing authors discuss these main topics: A social contract for analyzing and evaluating the activities of transnational corporations in developing countries The relationship of marketing ethics to gray markets for consumer goods How moral commitment is shaped by socialization and role of culture in Turkey The relationship between Egyptian consumers’ideology and theirperceptions of ethical behavior Readers who desire to make steps toward better global decisionmaking will find this a compelling book. The authors make readers realize that conducting business transactions efficiently and effectively in a mere technocratic sense is no longer sufficient. Ethical issues in the international marketing environment are best addressed in learning more about the differences between cultures, which this book begins to do.

Ethical issues in the international marketing environment are best addressed in learning more about the differences between cultures, which this book begins to do.

Chinese Economic Transition and International Marketing Strategy

Analyzes the impact of economic transition in China on international marketing strategies across multiple industries.

Analyzes the impact of economic transition in China on international marketing strategies across multiple industries.

Best Practices in International Marketing

Twenty-three papers provide an overview of the subject of international marketing, addressing environments and markets, market entry and development, the marketing mix, and marketing performance and evaluation. Specific chapters discuss market research, intellectual property, policy gaps, business-g

Twenty-three papers provide an overview of the subject of international marketing, addressing environments and markets, market entry and development, the marketing mix, and marketing performance and evaluation.

Sociopolitical Aspects of International Marketing

Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical international marketing issues, international marketing strategies, and special international marketing topics. Within this framework, experts examine the impact of two major environmental factors, namely the social and political conditions, on international companies to adopt corresponding marketing techniques and practices in different international markets. They also explore how specific details of a country, such as income level, cultural attributes, consumer characteristics, laws, and politics, influence the market potential of international firms and thus the scale of the company operations. Indispensable reading for scholars, economists, and business people who are interested in marketing on a global scale.

Focuses on four of the most significant forces with which companies must deal on an international level macro international marketing issues, sociopolitical international marketing issues, international marketing strategies, and special ...

Asia-Pacific Development Journal, December 2008

The primary emphasis of the Asia Pacific Development Journal is the publishing of based, policy-oriented articles that can engage the attention of policy makers, academicians, and researchers. The articles analyze development issues and problems relevant to the Asia-Pacific region. This issue discusses the following topics: bond markets in the Pacific rim; developing debt markets in Singapore; developing bond markets to diversify long-term development finance; SME subcontracting as a bridgehead to competitiveness; human resource competitiveness; and inflow of foreign direct investment to the ASEAN region. The Journal is issued twice a year.

Tulus Tambunan* The impact of international trade policy reform on the
Indonesian economy, particularly in the areas of ... However, the implications of
such reform on the growth of small and medium-sized enterprises (SMEs) in
Indonesia ...

Pengantar Manajemen Agribisnis

Mengingat sebagian besar penduduk Indonesia mempunyai orientasi kegiatan ekonomi berbasis sumberdaya alam, maka sektor agribisnis harus menjadi perhatian. Agribisnis memiliki keterkaitan sektoral yang tinggi. Keterkaitan antara sektor agribisnis dengan sektor lain dapat dilihat dari aspek keterkaitan produksi, keterkaitan distribusi, konsumen bahkan keterkaitan investasi. Mengembangkan usaha dalam bidang agribisnispun merupakan kegiatan yang memiliki prospek sangat baik. Hal ini disebabkan oleh karena selama manusia hidup akan selalu memerlukan sandang, pangan, dan papan untuk kebutuhan hidupnya, yang sumber bahan bakunya berasal dari kegiatan bidang pertanian, perkebunan, perikanan dan peternakan yang tergolong dalam sistem agribisnis. Berdasarkan sifat keterkaitan dan prospek diatas , maka buku Pengantar Manajemen Agribisnis ini ingin mengurai dua sisi pokok itu. Bahwa Agribisnis sebagai sistem butuh keterpaduan, serta perlu digerakkan dengan bekal ilmu dan seni menajemen yang memadai. Pengetahuan dan kemampuan yang mutlak dibutuhkan sebagai usaha mencapai tujuan, baik itu tujuan pribadi atau kelompok , organisasi ataupun perusahaan.

Peranan agribisnis dalam pembentukan PDB (Produk Domestik Bruto). Sampai
saat ini non-migas menyumbang sekitar 90 persen PDB, dan agribisnis
merupakan penyumbang terbesar dalam PDB non-migas. Peranan agribisnis
dalam ...