Sebanyak 1741 item atau buku ditemukan

Pijar-Pijar Manajemen Bisnis Indonesia

Buku ini menjelaskan pentingnya membangun konstruksi perekonomian dan sistem bisnis yang tepat. Agar Indonesia dan para pelaku bisnis tetap eksis dan dapat membangun daya saing berkelanjutan, kita sangat membutuhkan proses rethinking dan reframing konstruksi sistem sosial-ekonomi serta restrukturisasi tatanan kelembagaan yang sejuk dan terintegrasi.” -Prasetiya Mulya Publishing-

Buku ini menjelaskan pentingnya membangun konstruksi perekonomian dan sistem bisnis yang tepat.

Pranata Manajemen Pembangunan di Bidang Arsitektur

Arsitek merupakan profesi yang memiliki keahlian pada bidang jasa. Keahlian tersebut adalah mengurus segala permasalahan yang berkaitan dengan perancangan dan pembangunan, dari menyusun sebuah konsep desain sampai menjadi produk arsitektur yang baik. Arsitek juga memiliki tanggung jawab moral terhadap produk yang dihasilkan selama seumur hidup. Seorang lulusan sarjana arsitek memiliki tantangan yang cukup berat. Persaingan antar sarjana arsitektur berakibat pada semakin sempitnya lapangan pekerjaan. Ditambah dengan adanya pasar bebas asia yang memungkinkan adanya tenaga kerja asing khususnya para arsitek asing. Kebanyakan, seorang fresh graduate arsitektur mulai mengenal langkah awal dalam dunia profesional melalui konsultan perencana dan perancangan, konsultan pengawas ataupun developer perumahan. Langkah tersebut dilakukan untuk mempraktekkan pekerjaan dengan menerapkan ilmunya yang didapat disaat kuliah sebagai titik awal menjadi arsitek profesional. Supaya harapan untuk menjadi arsitek profesional dapat terwujud, mahasiswa arsitektur diharapkan untuk mengetahui tujuan dan perannya dalam dunia profesional. Mahasiswa arsitektur wajib memperbanyak dan mendalami ilmu baik teori mupun praktek di dalam bidang arsitektur.

Arsitek merupakan profesi yang memiliki keahlian pada bidang jasa.

Teori-teori Manajemen Sumber Daya Manusia

Mayoritas mahasiswa saat mengambil mata kuliah Manajemen Sumber Daya Manusia (MSDM), Manajemen Strategik, penyusunan skripsi, tesis, maupun disertasi selalu mengalami kesulitan dalam menyusun teori, karena banyaknya buku-buku, jurnal ilmiah, laporan hasil penelitian, laporan tugas akhir yang tersebar dan tidak menyatu. Hal itu juga pernah dialami penulis saat menempuh seluruh mata kuliah tersebut. Oleh karena itu, berdasarkan pengalaman itu, penulis ingin membantu pembaca berlatih mengembangkan berbagai teori yang sangat berkaitan dengan MSDM. Banyak sekali teori MSDM yang sering digunakan oleh para mahasiswa, dosen, dan peneliti dalam mengembangkan model yang hendak diteliti. Melalui buku ini para pembaca disuguhkan teori tentang: (1) Budaya Organisasi, (2) Kompetensi, (3) Kepercayaan Diri, (4) Motivasi, (5) Komitmen Organisasi, (6) Pengembangan Karier, (7) Kinerja dan Produktivitas, (8) Kesejahteraan, (9) Ketekunan, (10) Pengawasan, (11) Pengambilan Keputusan, (12) Pendidikan dan Latihan, (13) Komunikasi Interpersonal, (14) Kepemimpinan, (15) Keadilan, (16) Kepuasan Kerja, (17) Konsep Diri, (18) Ketenangan Kerja/Lingkungan Kerja/Iklim Kerja, (19) Kerja sama, (20) Reward/Gaji, Pendapatan, Tunjangan, Reimunerasi, (21) Semangat Kerja, dan (22) Produktivitas, Buku Persembahan Penerbit PrenadaMediaGroup

Mayoritas mahasiswa saat mengambil mata kuliah Manajemen Sumber Daya Manusia (MSDM), Manajemen Strategik, penyusunan skripsi, tesis, maupun disertasi selalu mengalami kesulitan dalam menyusun teori, karena banyaknya buku-buku, jurnal ilmiah ...

Pengantar Manajemen untuk Organisasi Bisnis, Publik dan Nirlaba

Ilmu sosial (Social Sciences) berkembang semakin pesat pada era globalisasi saat ini. Begitu pula dengan dinamika perkembangan ilmu manajemen, yang tidak dapat dilepaskan dari semakin tingginya tuntutan akan efisiensi dan efektifitas dalam pengelolaan sumberdaya yang ada dalam suatu organisasi. Sumberdaya manusia, produksi, keuangan, maupun pemasaran pada gilirannya dituntut untuk dapat dikelola secara tepat agar organisasi memiliki daya saing yang tinggi. Keberadaan ilmu manajemen memungkinkan sumberdaya dalam organisasi dapat diatur dan dikelola dengan baik dan benar. Perencanaan, pengorganisasian, pelaksanaan maupun pengawasan merupakan fungsi-fungsi manajemen yang digunakan untuk mengelola kegiatan dalam organisasi dijalankan secara terencana dan terarah.

Ilmu sosial (Social Sciences) berkembang semakin pesat pada era globalisasi saat ini.

Kreativitas dan sumber daya manusia

kumpulan tulisan dari seminar-seminar IKALUNTAG

Creativity and development of human resources in Indonesia; papers of seminars.

kemampuan untuk memanfaatkan, mengembangkan dan menguasai ilmu
pengetahuan dan tehnologi serta memiliki kemampuan manajemen. Kurang
berkembangnya sumber daya manusia, merupakan penyebab utama yang dapat
 ...

International Marketing Strategy

Seminar paper from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 91%, Nelson Mandela Metropolitan University (Department of Marketing), course: International Marketing, 25 entries in the bibliography, language: English, abstract: Managers throughout the world perceive that international business operations become more and more necessary. Saturation of domestic markets as well as significant growth potentials of emerging markets confirm this necessity. Companies which solely rely on their existing markets often miss significant economic opportunities. However, the management of both an international company and international customers is a challenge; customer wants in overseas markets can dramatically vary from those in the home market. This assignment gives an overview of the major managerial decisions that could have been made in a well-established South African company to enter the marketplace of India. Theoretical background will be discussed at the beginning of each chapter. In particular, the company and its products, a possible market entry strategy, and the four marketing controllables (product, price, pro-motion, and distribution strategy) will be discussed.

Seminar paper from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 91%, Nelson Mandela Metropolitan University (Department of Marketing), course: International ...

International marketing

International Marketing, 6E is a comprehensive, up-to-date introduction to international marketing. Jain accurately portrays today's field with clarity and complete coverage to provide readers with a managerial perspective, based on economic theory and practice. The book is noted for its excellent readability, documentation, and use of charts, graphs, cases, and examples from the business world that hold the reader's interest. Additionally, it thoroughly examines important topics of international marketing and how they relate to worldwide business: environment, tactical and strategic issues, planning and control. This unique approach goes beyond a purely developed world perspective with illustrations and examples relating to Third World countries as well.

The book is noted for its excellent readability, documentation, and use of charts, graphs, cases, and examples from the business world that hold the reader's interest.

International Marketing and the Country of Origin Effect

The Global Impact of 'made in Italy'

'The approach of the chapters that comprise this volume is academically rigorous and at the same time managerially relevant, which is why I believe the book helps to push the made-in research agenda forward at the same time as it provides practitioners with new ideas they can apply to their brands.' – Nicolas Papadopoulos, Carleton University, Canada The country of origin of goods and services can have positive or negative effect on customers' intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in emerging markets. The chapters refer to a wide range of issues, including made-in effects in relation to ethnocentrism and to corporate social responsibility in small and medium-sized enterprises; the interactions and synergistic effects between product-related made-in images and the images of places as tourism destinations; distribution channel issues; 'made-in topics' in relation to emerging markets; and a review of the relevant literature on country of origin effects. The contributors propose strategies and tools that companies might leverage to develop their international marketing and suggest policies that might strengthen these efforts. This original work will prove to be a valuable resource for students and researchers of international marketing and strategy as well as policy makers.

Although country image, unlike brand or corporate image, is not under the
marketer's control, it can have a significant impact on the effectiveness of
marketing strategies, especially those operated by firms aiming to penetrate
foreign markets.

The Handbook of International Marketing Communications

This text meets the needs of modern marketers by equipping them with specialised marketing communications skills at an international level.

This text meets the needs of modern marketers by equipping them with specialised marketing communications skills at an international level.

International Marketing Management

Text and Cases

Given the need for Indian managers to be fully aware of the issues related to International Marketing, this has emerged as a major study area over the last few years. It constitutes an integral part of the syllabi in most reputed business schools. International Marketing Management: Text and Cases attempts to make learning the nuances of the subject easy from the students` viewpoint. Some of its key features are: - An analysis of international trade, economic free trade zones, embargoes on exports, and the tariff and non-tariff barriers that companies face - The role of international organisations under the aegis of the United Nations in international marketing - The systems and the forms used in international marketing in India - A focus on the importance of stakeholders of a company for corporate survival - Highly developed and class-tested management games The interactive management games and carefully selected case studies provide hands-on corporate experience to students, making the book invaluable for those pursuing MBA, BBA and MIB programmes. It would also be of interest to corporate marketing heads and others in the field of marketing.

AIMS AND OUTCOMES OF THE CHAPTER Once a firm has completed its
marketing research and decided about the product(s) it wants to introduce in the
market, having selected the niche market, the firm needs to ensure that its
customers ...