Sebanyak 303 item atau buku ditemukan

International Marketing Strategy

Seminar paper from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 91%, Nelson Mandela Metropolitan University (Department of Marketing), course: International Marketing, 25 entries in the bibliography, language: English, abstract: Managers throughout the world perceive that international business operations become more and more necessary. Saturation of domestic markets as well as significant growth potentials of emerging markets confirm this necessity. Companies which solely rely on their existing markets often miss significant economic opportunities. However, the management of both an international company and international customers is a challenge; customer wants in overseas markets can dramatically vary from those in the home market. This assignment gives an overview of the major managerial decisions that could have been made in a well-established South African company to enter the marketplace of India. Theoretical background will be discussed at the beginning of each chapter. In particular, the company and its products, a possible market entry strategy, and the four marketing controllables (product, price, pro-motion, and distribution strategy) will be discussed.

Seminar paper from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 91%, Nelson Mandela Metropolitan University (Department of Marketing), course: International ...

International marketing

International Marketing, 6E is a comprehensive, up-to-date introduction to international marketing. Jain accurately portrays today's field with clarity and complete coverage to provide readers with a managerial perspective, based on economic theory and practice. The book is noted for its excellent readability, documentation, and use of charts, graphs, cases, and examples from the business world that hold the reader's interest. Additionally, it thoroughly examines important topics of international marketing and how they relate to worldwide business: environment, tactical and strategic issues, planning and control. This unique approach goes beyond a purely developed world perspective with illustrations and examples relating to Third World countries as well.

The book is noted for its excellent readability, documentation, and use of charts, graphs, cases, and examples from the business world that hold the reader's interest.

Diplomatic Relations And International Marketing Disputes

... and priorities so that the departments and sections that address these issues
have priority over other departments of traditional dealing with political issues, -
28- DIPLOMATIC RELATIONS AND INTERNATIONAL MARKETING DISPUTES.