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Key Concepts in Strategic Management

Key Concepts in Strategic Management is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 500 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what strategic management is all about. It will be especially useful as a revision aid.

The vast majority of textbooks written on strategic management focus on the ways
in which senior management run their organizations. They focus heavily on
techniques and procedures particularly related to longterm planning, and focus
on the importance of mission statements or vision statements. Strategic
management, however, is a much broader discipline and requires the creation of
shared cultures, consistency, uniformity and order. Strategic management should
, theoretically ...