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International Marketing Strategy

Seminar paper from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 91%, Nelson Mandela Metropolitan University (Department of Marketing), course: International Marketing, 25 entries in the bibliography, language: English, abstract: Managers throughout the world perceive that international business operations become more and more necessary. Saturation of domestic markets as well as significant growth potentials of emerging markets confirm this necessity. Companies which solely rely on their existing markets often miss significant economic opportunities. However, the management of both an international company and international customers is a challenge; customer wants in overseas markets can dramatically vary from those in the home market. This assignment gives an overview of the major managerial decisions that could have been made in a well-established South African company to enter the marketplace of India. Theoretical background will be discussed at the beginning of each chapter. In particular, the company and its products, a possible market entry strategy, and the four marketing controllables (product, price, pro-motion, and distribution strategy) will be discussed.

Seminar paper from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 91%, Nelson Mandela Metropolitan University (Department of Marketing), course: International ...

International marketing

International Marketing, 6E is a comprehensive, up-to-date introduction to international marketing. Jain accurately portrays today's field with clarity and complete coverage to provide readers with a managerial perspective, based on economic theory and practice. The book is noted for its excellent readability, documentation, and use of charts, graphs, cases, and examples from the business world that hold the reader's interest. Additionally, it thoroughly examines important topics of international marketing and how they relate to worldwide business: environment, tactical and strategic issues, planning and control. This unique approach goes beyond a purely developed world perspective with illustrations and examples relating to Third World countries as well.

The book is noted for its excellent readability, documentation, and use of charts, graphs, cases, and examples from the business world that hold the reader's interest.

Diplomatic Relations And International Marketing Disputes

... and priorities so that the departments and sections that address these issues
have priority over other departments of traditional dealing with political issues, -
28- DIPLOMATIC RELATIONS AND INTERNATIONAL MARKETING DISPUTES.

International Marketing and the Country of Origin Effect

The Global Impact of 'made in Italy'

'The approach of the chapters that comprise this volume is academically rigorous and at the same time managerially relevant, which is why I believe the book helps to push the made-in research agenda forward at the same time as it provides practitioners with new ideas they can apply to their brands.' – Nicolas Papadopoulos, Carleton University, Canada The country of origin of goods and services can have positive or negative effect on customers' intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in emerging markets. The chapters refer to a wide range of issues, including made-in effects in relation to ethnocentrism and to corporate social responsibility in small and medium-sized enterprises; the interactions and synergistic effects between product-related made-in images and the images of places as tourism destinations; distribution channel issues; 'made-in topics' in relation to emerging markets; and a review of the relevant literature on country of origin effects. The contributors propose strategies and tools that companies might leverage to develop their international marketing and suggest policies that might strengthen these efforts. This original work will prove to be a valuable resource for students and researchers of international marketing and strategy as well as policy makers.

Although country image, unlike brand or corporate image, is not under the
marketer's control, it can have a significant impact on the effectiveness of
marketing strategies, especially those operated by firms aiming to penetrate
foreign markets.

The Handbook of International Marketing Communications

This text meets the needs of modern marketers by equipping them with specialised marketing communications skills at an international level.

This text meets the needs of modern marketers by equipping them with specialised marketing communications skills at an international level.

International Marketing Resource Guide

Walks you through the international direct marketing process. References hundreds of resources. Includes actual case studies of U.S. companies marketing their products and services directly to customers in other countries. Covers: understanding issues unique to international business; overview of international markets by region, and by selected countries (Australia, Canada, France, Germany, Japan, Mexico and the U.K.); market information sources; reaching the customer; pricing, accounting and legal considerations; sales transactions; and more.

MARKETING. RESOURCE. GUIDE. To Convert Into Multiply by Centiliters
Ounces (fluid) 0.3382 Centimeters Inches 0.3937 Cubic Centimeters Cubic
Inches 0.06102 Cubic Meters Bushels 28.37 Cubic Meters Cubic Feet 35.31
Grams Ounces ...

International Marketing Management

Text and Cases

Given the need for Indian managers to be fully aware of the issues related to International Marketing, this has emerged as a major study area over the last few years. It constitutes an integral part of the syllabi in most reputed business schools. International Marketing Management: Text and Cases attempts to make learning the nuances of the subject easy from the students` viewpoint. Some of its key features are: - An analysis of international trade, economic free trade zones, embargoes on exports, and the tariff and non-tariff barriers that companies face - The role of international organisations under the aegis of the United Nations in international marketing - The systems and the forms used in international marketing in India - A focus on the importance of stakeholders of a company for corporate survival - Highly developed and class-tested management games The interactive management games and carefully selected case studies provide hands-on corporate experience to students, making the book invaluable for those pursuing MBA, BBA and MIB programmes. It would also be of interest to corporate marketing heads and others in the field of marketing.

AIMS AND OUTCOMES OF THE CHAPTER Once a firm has completed its
marketing research and decided about the product(s) it wants to introduce in the
market, having selected the niche market, the firm needs to ensure that its
customers ...

Internet Resources and Services for International Marketing and Advertising

A Global Guide

"Each country's resources fall into three categories: General Business, General Research, and Advertising and Marketing. The General Business category provides Internet resources on e-commerce, Internet, or international trade environments, as well as electronic marketplaces. The General Research category consists mostly of Internet resources that provide market research and statistical information about a country's economic and social well-being, general statistical methodology resources are also included. The Advertising and Marketing category contains resources with information on advertising and marketing industries."--BOOK JACKET.

Advertising. and. Marketing. Publishing Houses in Syria http://www.sinsal.com/
syria/dir/AdPublis.htm Directory of publishers, with links to contact and location
information. General. Business. Fair Trade Commission http ://w w w.ftc .gov.tw/ ...

International Marketing Management

Contents: Organisation and Control in International Marketing Management, International Pricing Strategy, Marketing Strategy Planning, Product Policy and Planning, International Advertising, Marketing Strategy Planning for International Markets, The Firm as a Business System, International Markets, Marketed in a Consumer-Oriented Society: Appraisal and Challenges.

Products service for a shorter time in the market, because they ar rapidly
outdated by products from rivals who are speeding up their operations, too. The
incentive for successful innovation is great Premium prices can be charged for
novel ...