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Foundations of International Marketing

Foundations of International Marketing is a student-orientated text that looks at international marketing from a business perspective. The book explains and analyses the different theories of international marketing and illustrates their application using examples from a variety of different firms, markets, products and services. Foundations of International Marketing is a student-orientated text that looks at international marketing from a business perspective. The book explains and analyses the different theories of international marketing and illustrates their application using examples from a variety of different firms, markets, products and services.

However, companies need to attempt to forecast and that is where an intimate
knowledge of the market can help in estimating future trends there. In the last
chapter we saw some of the problems which arise in overseas market research
due to ...