Martha S Feldman's invaluable text outlines four key strategies for interpreting qualitative data: ethnomethodology, semiotics, dramaturgy and deconstruction. The author examines the strengths and weaknesses of each strategy and identifies when to use them. To demonstrate, she applies the techniques of each method to a single data set, highlighting the differences in results.
CONCLUSION Role of Analysis Throughout this book, I have assumed that
analysis is just one stage in the process of research. It is preceded by data
gathering and succeeded by a process of relating one's interpretations to the
questions one is trying to answer and to existing theories. In the case of
qualitative research, it is often easy to blur the stages. It is important, however, to
keep them as separate as possible. It is tempting not to separate the data
gathering from the analysis.