Sebanyak 57 item atau buku ditemukan

Young Business Leaders

Between Utility and Utopia

In a world of sweeping economic, political and social changes, what happens to our values, norms and identities? In particular, what happens to the identities of those actors who are exposed to the forces of globalisation? How do they make sense of their personal and professional lives when they must think globally and act locally? This book investigates these questions through an empirical analysis of the identities and lives of young business leaders in a France that has undergone considerable institutional changes over the last 70 years. The analysis offers an original perspective by investigating a case of puzzling robustness, namely the identity carried by a particular group of young business leaders, "Centre des jeunes dirigeants d'entreprise." Since its founding in 1938, this organisation has put forward the ideal that businesses should go beyond furthering the particular interests of their owners and aspire to work for the common good of society. For the individual business leader, this implies a need to reconcile two objectives: contributing towards making society a better place - creating utopia - and ensuring that his/her business is viable - ensuring utility. On the basis of a thorough historical and sociological analysis, this book sheds light on how to understand robustness in values and identities in a world of sweeping changes. Moreover, it takes the reader on a fascinating journey into a sector that is largely outside the attention of both the media and scholarly literature: the life-worlds of young leaders of small- and medium-sized companies in France.

"Ce que j'aime vraiment au CJD, c'est qu'il y a une totale confiance et une totale
transparence entre les gens du CJD. Entre nous, il se passe des choses qui ne
se passent pas ailleurs. [...] Quand on est au CJD, on est au CJD. On n'est ni à la
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Social Marketing to Protect the Environment

What Works

Social marketing takes key marketing principles and applies them to campaigns and efforts to influence social action. In Social Marketing to Protect the Environment, the focus turns to the environment, and how social marketing can be successful to change environmental behaviour. The text begins with a definition of the Social Marketing Model and includes a discussion of various tools that can be used to develop social marketing strategies. It then moves into sections on Residential-Related Behaviours and Commercial-Related Behaviours. These sections follow a consistent format and: - Describe a variety of environmental issues - Give examples of the numerous changes in behaviours and/or practices that would contribute to reducing the problem - Provide mini-cases that illustrate the successful use of social marketing principles along with tools to influence this behaviour in similar situations - Review what worked and what could have been improved. A final section provides future directions and recommendations.

The text begins with a definition of the Social Marketing Model and includes a discussion of various tools that can be used to develop social marketing strategies.

Ke arah pembaruan hukum acara perdata dalam sema dan perma

On reform of Indonesian civil law through promulgation of Indonesian Supreme Court circular letters and regulations.

On reform of Indonesian civil law through promulgation of Indonesian Supreme Court circular letters and regulations.