Theoretical Framework, Contingency Factors and Empirical Findings from World-Markets
For years academicians and marketing directors have debated the marketing standardisation versus adaptation of international marketing strategy. Despite the great importance of the topic, the debate remains unresolved. At the same time, the continuing globalisation of markets and the growing importance of the emerging BRIC markets make an optimal management of international marketing efforts a necessity. Therefore, this study offers - on the basis of a solid theoretical framework and sound methodological operationalization - empirical findings on how to successfully manage both, the international marketing mix and the related marketing process in world markets. In particular, the marketing strategy pursued by multinational corporations are analysed and compared as well as empirical findings relating to financial and non-financial performance measures are provided.
The subject of international marketing standardisation remains as crucial as ever
in times of globalisation: Despite the long period of time and the considerable
amount of research interest that specific aspects of this debate have received
Zulkarnain, SH. MH., adalah Dosen pada Fakultas Hukum Universitas
Widyagama Malang untuk beberapa mata kuliah, diantaranya: Kriminologi,
Praktek Peradilan Pidana, Perbandingan Hukum Pidana, Hukum Pidana Islam, dan lain-lain.
Improve the "Health" of Your Organization by Using the Right Metrics! The vast majority of companies use some form of balanced scorecard to measure performance measu, yet recent research suggests that most scorecards are based on singular, unsophisticated measurements, providing flawed data on the state of the organization. Beyond the Balanced Scorecard: Improving Business Intelligence with Analytics, by Mark Graham Brown, provides managers with the right metrics for evaluating important aspects of performance that are not accurately tracked by most companies and government organizations. Leaders will learn how to objectively measure: Relationships with Customers Employee Satisfaction External Business Environment Supplier/Vendor performance Strategy and Financials This book will show you how to construct a performance index, as well as provide you with example metrics of various aspects of performance that are difficult to measure.
Developing a meaningful scorecard that really tells an organization how it is
performing is incredibly difficult. One of the most important conclusions of the
APQC scorecard benchmarking study is that even the best companies in the
world are ...