Sebanyak 106 item atau buku ditemukan

International Marketing Strategy

Seminar paper from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 91%, Nelson Mandela Metropolitan University (Department of Marketing), course: International Marketing, 25 entries in the bibliography, language: English, abstract: Managers throughout the world perceive that international business operations become more and more necessary. Saturation of domestic markets as well as significant growth potentials of emerging markets confirm this necessity. Companies which solely rely on their existing markets often miss significant economic opportunities. However, the management of both an international company and international customers is a challenge; customer wants in overseas markets can dramatically vary from those in the home market. This assignment gives an overview of the major managerial decisions that could have been made in a well-established South African company to enter the marketplace of India. Theoretical background will be discussed at the beginning of each chapter. In particular, the company and its products, a possible market entry strategy, and the four marketing controllables (product, price, pro-motion, and distribution strategy) will be discussed.

Seminar paper from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 91%, Nelson Mandela Metropolitan University (Department of Marketing), course: International ...

Round Robin Testing of Commercial Hydrogen Sensor Performance--Observations and Results

Preprint

This paper presented observations and results from round robin testing of commercial hydrogen sensor performance.

Hydrogen sensors are essential to facilitate the detection of accidental hydrogen releases wherever hydrogen will be produced, distributed, stored, and used.

Implementation of a logistics balanced scorecard

Essay from the year 2013 in the subject Business economics - Supply, Production, Logistics, grade: 1,0, University of Applied Sciences Kempten (Professional School of Business and Technology Kempten), course: Strategic Logistics Management, language: English, abstract: In future industry competition will be increasingly “supply chain vs. supply chain”, rather than “firm vs. firm”. So today, the efficient management of global supply chain networks already has the potential to create competitive advantages for companies. Nevertheless most industrial companies still focus on production efficiency, creating non-market oriented business solutions that disable fast adaption to changing customer requirements. In more and more saturated markets a technology-driven competitive advantage is often quickly compensated by low-cost countries. In contrast high service quality established by efficient logistics processes can hardly be adopted in short time. The ability of fast consumer response allows companies to create an added value the customer is willing to pay for. But empowering companies to offer this added value requires high management attention on logistics processes as well as a clear logistics strategy with defined objectives that meet the company’s abilities and the customer requirements. Several management tools like the Supply Chain Operations Reference (SCOR) model or the Balanced Scorecard provide a structured approach to realize competitive advantages in the management of supply chains. After a short theoretical survey of these tools, a suitable logistics balanced scorecard will be developed for the supply chain activities of Diehl Controls, an electronics manufacturer for home appliances. Based on the company’s logistics mission and vision statement, internal and external strategic objectives will be determined. In a further step, the controlling of these objectives will be ensured by creating suitable performance indicators. Finally the Diehl Controls logistics balanced scorecard will be introduced to the company’s organization. The term paper ends with a recommendation of future developments and enlargements of the balanced scorecard related to the company’s growth within the next years.

Essay from the year 2013 in the subject Business economics - Supply, Production, Logistics, grade: 1,0, University of Applied Sciences Kempten (Professional School of Business and Technology Kempten), course: Strategic Logistics Management, ...

Balanced Scorecard and sales organisation - chances and risks

Seminar paper from the year 2006 in the subject Business economics - Controlling, grade: A-, University of applied sciences, Munich, course: Sales and Key account management, 15 entries in the bibliography, language: English, abstract: The assignment “Balanced Scorecard and sales organization - chances and risks” starts with the introduction which includes the executive summary and the scope of work that is realized in here. The second chapter deals with a detailed definition of the problem that causes the relevance of this assignment, the determination of the objectives as well as the methodology that describes the assignment’s structured procedure. Chapter three is focused on the basics of the balanced scorecard. At this juncture in particular the characteristics and definition of the balanced scorecard, the balanced perspectives as well as the cause and effect relationship are being analyzed. Chapter four is about the application of the four already described perspectives to sales organization and the corresponding chances and risks for the sales organization by implementing the balanced scorecard. Finally, the results of this assignment are summarized; especially whether the set objectives are reached as well as critical comments about the assignment is given in the last chapter.

Seminar paper from the year 2006 in the subject Business economics - Controlling, grade: A-, University of applied sciences, Munich, course: Sales and Key account management, 15 entries in the bibliography, language: English, abstract: The ...