AQA A2 Business Studies Student Unit Guide New Edition: Unit 3 Strategies for Success

Written by a senior examiner, Malcolm Surridge, this AQA A2 Business Studies Student Unit Guide is the essential study companion for Unit 3: Strategies for Success.This full-colour book includes all you need to know to prepare for your unit exam: clear guidance on the content of the unit, with topic summaries, knowledge check questions and a quick-reference index examiner's advice throughout, so you will know what to expect in the exam and will be able to demonstrate the skills required exam-style questions, with graded student responses, so you can see clearly what is required to get a better grade

The case study says that: 'This financial strategy has enabled the business to
compete successfully with larger airlines such as British Airways and also other
lowcost producers. Prior to the adoption of this strategy, the company was
financially ...